As teams return from summer and budgets open up, a quick refresh of your online company store can pay off fast. These five low‑lift updates help you showcase what’s new, reduce friction for employees, and make admins’ lives easier.
1) Surface Seasonal Sets (and Retire What’s Stale)
Create a “New for Fall” or “Back to Work” collection and pin it near the top of your store. Retire slow movers from prime real estate. Curated groupings (e.g., “Conference-Ready Kits” or “Layering Favorites”) reduce decision fatigue and make carts grow.
Pro tip: Use 5–8 products per collection to keep it scannable.
2) Add One Premium “Treat” Option
Even if most items are budget-friendly, add one best‑in‑class piece (think: a premium quarter‑zip, insulated bottle, or commuter pack). A single hero product can lift perceived value and average order size—especially when given as a recognition or milestone gift.
3) Refresh Sizing & Stock Rules
Late summer can expose gaps. Confirm size runs on core apparel, check lead times, and add clear notes on items that ship separately (apparel vs. hard goods). Transparent timelines prevent “Where’s my order?” emails and keep admins out of the weeds.
4) Turn on Company Dollars (Even in Small Batches)
If you haven’t already, issue small stipends for moments that matter—new hires, project launches, safety milestones, or fall events. Even $15–$25 in company dollars drives trial and turns shoppers into repeat buyers.
Pro tip: Time‑box stipends (e.g., expires in 30 days) to prompt action.
5) Promote Internally (3 Touches, One Week)
A great store doesn’t sell itself. Pair your refresh with a simple internal promo plan:
- Day 1: Email announcement with “What’s New” and a direct link to your featured collection.
- Day 3: Slack/Teams reminder with a single product spotlight and the stipend note.
- Day 7: Quick success story (photo or quote) + one last nudge before the stipend expires.
Bonus: Make It Easy to Gift
Add pre‑bundled kits (tee + hat, notebook + bottle), gift notes, and ship-to-home options. Gifting shortcuts are clutch for managers ordering for teams and for HR during onboarding waves.
How Extend Can Help
We’ll audit your current store layout, recommend a fresh featured collection, confirm stock/lead times, and (if helpful) roll out company dollars with a simple internal promo kit—copy, images, and timelines included. Let’s schedule a time to connect!