Tariffs, Timelines & Turning to USA-Made: What You Need to Know About Branded Merchandise in 2025
The branded merchandise industry is no stranger to change—but the pace of change this year is accelerating fast. Newly enacted tariffs on imported goods are already beginning to impact pricing across our industry, and that means your promotional product budget might be stretched further than expected in the months ahead.
Here’s the good news: many of our supplier partners anticipated this shift and stocked up ahead of the tariff increase. For now, select items are still available at pre-tariff pricing—but once this inventory is gone, new shipments will reflect higher costs.
At Extend Marketing, we’re doing everything we can to stay ahead of the curve and keep our clients informed. We’re in close communication with our supplier network to minimize the impact on your business and ensure we continue delivering smart, creative, and budget-friendly solutions.
But here’s what we recommend:
If you have recurring orders, planned events, or annual campaigns, now is the time to order. Acting quickly can help you avoid price hikes and ensure you have the right products on hand when you need them.
Why USA-Made Promo Products Are a Smart Play Right Now
In this shifting landscape, one strategy we’re recommending more and more often is incorporating USA-made branded merchandise into your marketing mix. Beyond avoiding overseas tariffs, there are clear advantages that can help protect your budget, timeline, and brand integrity.
Here’s why USA-made just makes sense:
1. Faster Turnaround Times
Domestic production = shorter supply chains. That means you can meet tight deadlines more confidently and avoid shipping delays that are still common in overseas freight.
2. More Reliable Inventory
Global logistics continue to be unpredictable. USA-based manufacturing tends to be more stable and trackable, giving you peace of mind and greater campaign control.
3. Sustainability Without Compromise
USA-made products often reflect higher quality and durability. When made with organic or recycled materials, they’re also a more sustainable option—cutting down on waste, emissions, and the environmental impact of fast fashion.
4. Easier Customization
Want something that reflects your brand perfectly? Domestic suppliers offer greater flexibility and lower minimums for customization—without the long wait or steep upcharges.
5. Stronger Brand Perception
9 out of 10 consumers have a favorable view of products made in the USA. Choosing domestic can reinforce your brand’s values—especially around sustainability, ethical sourcing, and community support.
6. Support for Fair Labor and Local Economies
USA-made products support small businesses, fair wages, and safe working conditions—values that more and more consumers and employees care deeply about.
Our Advice? Stay Ahead.
We’ll continue to monitor the shifting tariff landscape and keep our clients informed every step of the way. But for now, your best bet is to order early and consider USA-made options to avoid pricing changes and potential delays.
Not sure where to start? We’re here to help review your past orders, plan future campaigns, and explore strategic product recommendations—whether they’re imported or made right here in the U.S.
Let’s work together to keep your brand visible, your timeline tight, and your bottom line protected.
Connect with our team today to review your options and make a plan: Contact Us
Explore our USA-made product picks for fast, reliable, and brand-boosting ideas: USA Made Ideas