Blog & Portfolio
Every January, our industry descends on Las Vegas for the largest trade show of the year. It’s loud, fast-paced, and overflowing with product launches. New styles. New colors. New drinkware. But this year, my focus wasn’t on what’s new. It was on who—and how the right relationships can better serve our clients. At Extend, we’ve…
How Winning Wellness Gifts Build Healthier Connections and Stronger Brands
Wellness isn’t just personal anymore — it’s professional, too.Companies everywhere are realizing that supporting physical…
Using Branded Merch to Support Your 2026 Goals
Every new year brings a fresh wave of possibility. Your goals are set, your strategy…
2025’s Year-End Gift Trends: Bringing the Wow with Purpose
As we round the corner into Q4, the gift season is officially here. For many…
From Trinkets to Strategy: How to Elevate Promotional Products
Are you involving your promo partner early…or waiting until the last minute? Too often, companies…
5 Quick Wins to Refresh Your Online Company Store Before Busy Season
As teams return from summer and budgets open up, a quick refresh of your online…
Branded Merch That Builds Campus Connection
Walk through any school—whether it’s an elementary hallway or a university quad—and you’ll see it:…
AI in the Real World: What I Shared (and Learned) from the Promo Industry Panel
Last week, I had the opportunity to speak on a panel about one of the…
How AI Is Shaping the Future of Promotional Products
What it means for your brand – and why it matters more than ever. At…
Mid-Year Marketing Check-In: How to Reset Your Promo Strategy for Q3 + Q4
It’s hard to believe we’re already halfway through the year. June is the perfect time…
Tariffs, Timelines & Turning to USA-Made: What You Need to Know About Branded Merchandise in 2025
The branded merchandise industry is no stranger to change—but the pace of change this year…