It’s hard to believe we’re already halfway through the year. June is the perfect time to pause, reflect, and realign your marketing strategy to ensure a strong finish. And one often overlooked but high-impact tool in your marketing mix? Branded merchandise
Whether you’re focusing on employee engagement, client appreciation, or brand visibility, promotional products can be the spark that reignites your momentum. Here’s how to make the most of the second half of 2025.
1. Reflect on What’s Working—And What’s Not
Start with a simple audit. Ask:
- What branded campaigns had the highest engagement so far this year?
- Which products saw the most ROI or retention?
- Did your company store get used as expected?
Dig into the data and get feedback from internal teams and clients. Insights here can help shape the next phase of your strategy.
📊 Quick Stat: According to ASI, nearly 80% of consumers say they are more likely to do business with a company that gave them a promotional product they found useful.
2. Reset Your Strategy with Purposeful Swag
Now that you’ve reviewed what’s working, shift gears toward intention.
- Do you have Q3 trade shows or events coming up? Let’s get your booths and giveaways ready.
- Is your onboarding or recognition program feeling stale? Reintroduce it with fresh, useful merch.
- Could you launch a new summer gifting campaign to show appreciation mid-year?
Be strategic. A well-timed, well-executed merch moment can be the nudge that re-energizes your audience.
3. Prep Now for a Strong Q4
If there’s one thing we’ve learned over the past few years, it’s this: those who plan ahead win the season.
Now is the time to:
- Pre-order for holiday gifting
- Finalize ideas for fall events and year-end appreciation
- Reserve inventory for your company store
Not only will you avoid stock delays and rush fees, but you’ll also ensure your brand is ahead of the game when others are just getting started.
🗓️ Pro Tip: Planning now allows for customization and packaging options that elevate your gifting to experience-level status.
Let’s Reignite Your Brand
June isn’t just a checkpoint—it’s a chance to build momentum.
Whether you’re refreshing your company store, planning your fall campaigns, or updating your event strategy, Extend Marketing is here to help you lead with intention and finish 2025 strong.
👉 Let’s talk strategy. Contact us today!
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