Maximizing Your Online Company Store – 3 Simple Tips for Success
Online company stores are more than just a place to order swag—they’re powerful platforms that drive engagement, streamline procurement, and build brand pride. Whether you’re using your store for internal recognition, team apparel, or client gifting, success comes down to strategy. Here are three tips to help you get the most out of your store in 2025.
1. Keep Your Store Fresh: Update Regularly
A stagnant store = disengaged users. Regular updates keep the experience exciting.
- Rotate seasonal items (e.g., spring gear, summer drinkware).
- Introduce limited-edition merch or new branded items to keep things fresh.
- Use your store as a tool to reflect new brand campaigns, product launches, or events.
📊 Pro Tip: ASI research shows that 50% of end-buyers say relevance and freshness directly influence their engagement with branded merchandise.
2. Use Company Dollars to Encourage Engagement
Make it easy (and fun) to shop! Offering company dollars or store credit empowers your team to choose items they actually want—no one-size-fits-all gifting required.
- Use store credits as part of on-boarding, performance rewards, or milestone recognition.
- You set the budget and guidelines; they choose what they love.
- It’s a simple way to boost morale and create brand advocates.
3. Promote Internally—Early and Often
Even the best-designed store won’t succeed if no one knows it exists.
- Promote your store during on-boarding, in company-wide newsletters, at events, and across internal platforms.
- Create seasonal or campaign-based “shopping events” to build excitement.
- Showcase real people using the products—it brings your brand to life and builds internal culture.
Ready to maximize your store’s impact?
Extend Marketing is here to help you build and manage a store that reflects your brand, makes shopping easy, and drives real engagement. Learn more about our approach and options on our company store page or reach out to to get started today → Contact Us