Logo Design Package
Logo design is a key element in the overall branding strategy of any company. A logo can either make or break a company’s branding efforts. Together with you, our team will create an original logo representative of your brand, bringing a positive face all interactions
- Understand your brand: We feel that your logo should communicate both who and what you are. It should speak to your audience on a subconscious level and make a positive impression upon them. We begin every design project with a client interview, during which we’ll attempt to build an understanding of the tangible and intangible things that make your company and team unique. We will need your new logo questionnaire and payment completed before this phase. In addition, we will send you a folder where you will upload any previous logo files, photography, and mood board details that will help with this process. All of this will be required to be completed prior to scheduling this first meeting. Plan for a 30-minute virtual meeting at this phase.
- Concept: Before we draw one single line, we’ll discuss your vision for your company logo with you. We don’t want to waste your time with logos that don’t fit your vision, and we don’t want to overwhelm you with dozens of options. By working with you to set a standard up front, we’ll be able to develop a handful of options that meet your expectations.
- Design: We’ll present you with a few options – all black and white sketches at this point – that we’ve created based on the information you’ve given us. You’ll have the opportunity to review each of them and provide feedback for revisions. The client is entitled to a maximum of three revisions at this stage, revisions over three will be subject to additional charges of $150 per hour. In many cases, our clients end up combining elements of several early logo designs to create the final product they’re happy with. Should we need more information or feel that we are not hitting the mark after two revisions, it may be beneficial to set up another virtual meeting to reassess. Should we need this (and most clients do not!), plan for a 30-minute virtual meeting (virtual meeting #2). Once a black and white design is selected, color will be added to the design.
- Delivery: Once we’ve crafted a logo design that you’re happy with, we’ll provide you with all the digital files you’ll need to put the logo to good use, as well as release granting you sole ownership of your new company logo.