Posts by newextend
How Winning Wellness Gifts Build Healthier Connections and Stronger Brands
Wellness isn’t just personal anymore — it’s professional, too.Companies everywhere are realizing that supporting physical and mental health builds stronger teams, happier clients, and more meaningful brand connections. And that’s exactly why wellness-inspired branded gifts do so much more than look good. When chosen intentionally, wellness-centric branded merchandise encourages daily use, reinforces positive habits, and…
Read MoreUsing Branded Merch to Support Your 2026 Goals
Every new year brings a fresh wave of possibility. Your goals are set, your strategy is taking shape, and now it’s about keeping your people engaged and your message moving. One of the most effective—and often overlooked—ways to do that? Strategic branded merchandise. Promo isn’t just a “nice-to-have” or a line item to squeeze in…
Read More2025’s Year-End Gift Trends: Bringing the Wow with Purpose
As we round the corner into Q4, the gift season is officially here. For many companies, year-end gifting is the best time to say thank you, show appreciation, and strengthen connections with clients and employees. But here’s the thing: today’s recipients want more than a logo on a product. They want gifts that feel intentional,…
Read MoreFrom Trinkets to Strategy: How to Elevate Promotional Products
Are you involving your promo partner early…or waiting until the last minute? Too often, companies treat promotional products as an afterthought — placing a rush order days before an event or scrambling for holiday gifts in December. The result? Limited options, rushed production, higher costs, and items that don’t actually align with your brand strategy.…
Read More5 Quick Wins to Refresh Your Online Company Store Before Busy Season
As teams return from summer and budgets open up, a quick refresh of your online company store can pay off fast. These five low‑lift updates help you showcase what’s new, reduce friction for employees, and make admins’ lives easier. 1) Surface Seasonal Sets (and Retire What’s Stale) Create a “New for Fall” or “Back to…
Read MoreBranded Merch That Builds Campus Connection
Walk through any school—whether it’s an elementary hallway or a university quad—and you’ll see it: backpacks with bold logos, matching t-shirts on spirit days, and reusable water bottles sporting school colors. Branded merchandise isn’t just school spirit on display—it’s how students, staff, and families feel a sense of belonging. Why the Education Market Continues to…
Read MoreAI in the Real World: What I Shared (and Learned) from the Promo Industry Panel
Last week, I had the opportunity to speak on a panel about one of the most buzzed-about — and sometimes misunderstood — topics in our industry: Artificial Intelligence. The goal wasn’t a technical deep dive. Instead, we focused on real-world applications of AI in the promotional products space and how it’s quietly transforming the way…
Read MoreHow AI Is Shaping the Future of Promotional Products
What it means for your brand – and why it matters more than ever. At first glance, the promotional products industry may not seem like a natural home for artificial intelligence. But behind the scenes, AI is transforming how we discover, recommend, and deliver branded merchandise—making the process more efficient, personalized, and surprisingly human. At…
Read MoreMid-Year Marketing Check-In: How to Reset Your Promo Strategy for Q3 + Q4
It’s hard to believe we’re already halfway through the year. June is the perfect time to pause, reflect, and realign your marketing strategy to ensure a strong finish. And one often overlooked but high-impact tool in your marketing mix? Branded merchandise Whether you’re focusing on employee engagement, client appreciation, or brand visibility, promotional products can…
Read MoreTariffs, Timelines & Turning to USA-Made: What You Need to Know About Branded Merchandise in 2025
The branded merchandise industry is no stranger to change—but the pace of change this year is accelerating fast. Newly enacted tariffs on imported goods are already beginning to impact pricing across our industry, and that means your promotional product budget might be stretched further than expected in the months ahead. Here’s the good news: many…
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