How AI Is Shaping the Future of Promotional Products

Branded tech giveaways with digital tools—symbolizing AI in promotional marketing

What it means for your brand – and why it matters more than ever. At first glance, the promotional products industry may not seem like a natural home for artificial intelligence. But behind the scenes, AI is transforming how we discover, recommend, and deliver branded merchandise—making the process more efficient, personalized, and surprisingly human. At…

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Mid-Year Marketing Check-In: How to Reset Your Promo Strategy for Q3 + Q4

Marketing Strategy

It’s hard to believe we’re already halfway through the year. June is the perfect time to pause, reflect, and realign your marketing strategy to ensure a strong finish. And one often overlooked but high-impact tool in your marketing mix? Branded merchandise Whether you’re focusing on employee engagement, client appreciation, or brand visibility, promotional products can…

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Maximizing Your Online Company Store: Tips for Success

Online company stores

Maximizing Your Online Company Store – 3 Simple Tips for Success Online company stores are more than just a place to order swag—they’re powerful platforms that drive engagement, streamline procurement, and build brand pride. Whether you’re using your store for internal recognition, team apparel, or client gifting, success comes down to strategy. Here are three…

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Tap Into These Trends to Elevate Your Marketing and Boost Your Business

Consumer behavior is evolving, and businesses that adapt will see stronger brand engagement and customer loyalty. Our new 2025 Behavioral Trend Report highlights four key shifts shaping purchasing decisions: color trends, budget-conscious shopping, sustainability, and technology integration. By incorporating these trends into your promotional product strategy, you can make a bigger impact while staying relevant…

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How to Use Promotional Products for Event Marketing in 2025

Introduction:Event marketing is one of the most effective ways to connect with your audience, build brand awareness, and make lasting impressions. But how do you stand out in a sea of exhibitors? The answer lies in strategic promotional product choices. In this post, we’ll share how to use branded merchandise to create unforgettable event experiences…

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Case Study: Cadre’s Custom Company Store

At Extend Marketing, we thrive on helping our clients build stronger brands and solve challenges with innovative solutions. One recent project we’re particularly proud of is our collaboration with Cadre. Cadre is a safe and user-friendly platform that works like social media, creating a comfortable space for users to connect, share, and learn. Guiding you…

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How to Build a Branded Merchandise Strategy for the New Year

The start of a new year is the perfect time to take a fresh look at your marketing strategy and set your business up for success. Branded merchandise is a powerful tool for strengthening your company’s visibility, deepening customer relationships, and fostering a sense of pride among employees. However, to truly harness its potential, you…

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Case Study: Taft Law & Extend – Elevating Legal Branding and Internal Engagement through Streamlined Promotional Solutions

Client Overview:Taft Law is a modern, progressive law firm with offices across the country, known for its commitment to excellence. Managing a company store and coordinating promotional events across multiple locations posed significant challenges. Taft sought a partner to simplify these operations, refresh their offerings, and enhance internal employee engagement and client gifting. The Challenge:Previously,…

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Laying the Foundation for a Strategic 2025 with a Marketing Audit

Conducting a year end Marketing Audit

As the year winds down, it’s natural to reflect on the milestones achieved, challenges overcome, and opportunities that lie ahead. For your business, this period is invaluable for assessing the effectiveness of your marketing strategies and preparing for a stronger, more aligned 2025. Conducting an end-of-year marketing audit ensures your brand is poised to navigate…

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