Posts by newextend
How AI Is Shaping the Future of Promotional Products
What it means for your brand – and why it matters more than ever. At first glance, the promotional products industry may not seem like a natural home for artificial intelligence. But behind the scenes, AI is transforming how we discover, recommend, and deliver branded merchandise—making the process more efficient, personalized, and surprisingly human. At…
Read MoreMid-Year Marketing Check-In: How to Reset Your Promo Strategy for Q3 + Q4
It’s hard to believe we’re already halfway through the year. June is the perfect time to pause, reflect, and realign your marketing strategy to ensure a strong finish. And one often overlooked but high-impact tool in your marketing mix? Branded merchandise Whether you’re focusing on employee engagement, client appreciation, or brand visibility, promotional products can…
Read MoreTariffs, Timelines & Turning to USA-Made: What You Need to Know About Branded Merchandise in 2025
The branded merchandise industry is no stranger to change—but the pace of change this year is accelerating fast. Newly enacted tariffs on imported goods are already beginning to impact pricing across our industry, and that means your promotional product budget might be stretched further than expected in the months ahead. Here’s the good news: many…
Read MoreMaximizing Your Online Company Store: Tips for Success
Maximizing Your Online Company Store – 3 Simple Tips for Success Online company stores are more than just a place to order swag—they’re powerful platforms that drive engagement, streamline procurement, and build brand pride. Whether you’re using your store for internal recognition, team apparel, or client gifting, success comes down to strategy. Here are three…
Read MoreTap Into These Trends to Elevate Your Marketing and Boost Your Business
Consumer behavior is evolving, and businesses that adapt will see stronger brand engagement and customer loyalty. Our new 2025 Behavioral Trend Report highlights four key shifts shaping purchasing decisions: color trends, budget-conscious shopping, sustainability, and technology integration. By incorporating these trends into your promotional product strategy, you can make a bigger impact while staying relevant…
Read MoreHow to Use Promotional Products for Event Marketing in 2025
Introduction:Event marketing is one of the most effective ways to connect with your audience, build brand awareness, and make lasting impressions. But how do you stand out in a sea of exhibitors? The answer lies in strategic promotional product choices. In this post, we’ll share how to use branded merchandise to create unforgettable event experiences…
Read MoreCase Study: Cadre’s Custom Company Store
At Extend Marketing, we thrive on helping our clients build stronger brands and solve challenges with innovative solutions. One recent project we’re particularly proud of is our collaboration with Cadre. Cadre is a safe and user-friendly platform that works like social media, creating a comfortable space for users to connect, share, and learn. Guiding you…
Read MoreHow to Build a Branded Merchandise Strategy for the New Year
The start of a new year is the perfect time to take a fresh look at your marketing strategy and set your business up for success. Branded merchandise is a powerful tool for strengthening your company’s visibility, deepening customer relationships, and fostering a sense of pride among employees. However, to truly harness its potential, you…
Read MoreCase Study: Taft Law & Extend – Elevating Legal Branding and Internal Engagement through Streamlined Promotional Solutions
Client Overview:Taft Law is a modern, progressive law firm with offices across the country, known for its commitment to excellence. Managing a company store and coordinating promotional events across multiple locations posed significant challenges. Taft sought a partner to simplify these operations, refresh their offerings, and enhance internal employee engagement and client gifting. The Challenge:Previously,…
Read MoreLaying the Foundation for a Strategic 2025 with a Marketing Audit
As the year winds down, it’s natural to reflect on the milestones achieved, challenges overcome, and opportunities that lie ahead. For your business, this period is invaluable for assessing the effectiveness of your marketing strategies and preparing for a stronger, more aligned 2025. Conducting an end-of-year marketing audit ensures your brand is poised to navigate…
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