Happy February everyone! Now that we’ve completed our first month of the new year, this is the perfect time to look forward to bright, bold and vibrant times ahead. And what’s more vibrant than this year’s Pantone Color of the Year: Viva Magenta 18-1750.
The bold red hues signify strength. Its pull towards optimism and boldness is here to go hand in hand with our entrance into this beautiful new year and all the possibilities it comes with. This year, we write the narrative. You may have noticed some new Small Business Packages on our website. If you haven’t checked them out, be sure to do so on this link and share them with anyone starting a new business or even re-establishing an existing one. We’re here to help!
This year, also be on the lookout for new marketing trends. Trends allow your brand to communicate your message in diverse ways while bringing forward fresh ideas and new opportunities. Understanding what is hot in the market can break the boundaries of your industry, strengthen your brand story, keep your customers engaged, and increase loyalty.
Products for the Next Generation
Gen Z makes up the largest generation in American history and are known as the first social generation. Equality, mental health, education, and cause marketing drive decision making from this group of game changers.
Good businesses meet customers wherever they are, and these days that is online. How people use technology is continually evolving in spaces like workplace culture and personal entertainment, with a focus on making digital functions more convenient.
Living mindfully means being open, present, and curious about your experiences. When we create space for ourselves we feel empowered to choose how we react and contribute to the world around us.
Nostalgia contributes to psychological resilience and optimism, which is why people look back on happier times with such fondness. People are embracing the familiar and getting back to basics to feel a comforting, emotional connection to the past.
Entertaining at Home and Outdoor Living
Dinner parties, game/movie nights, staycations, and aesthetic home decor have been popular for decades but became even more important over the last few years. Today, having the best social media-worthy spread, treats, and accessories is a must.
Reach out to us today to see how to incorporate these trends into your initiatives for this year!